TV One Promotes Michelle Rice to President

Urban One has elevated Michelle Rice to the position of TV One and Cleo TV president, the company announced Tuesday.

Michelle Rice named TV One President

Michelle Rice (Image credit: Urban One)

Rice, who has served as general manager of the Black targeted TV One and millennial women of color-targeted Cleo TV, will continue full oversight of both channels, said Alfred Liggins, president and CEO of Urban One, which owns both services.

"Michelle's dynamic leadership has strengthened network partnerships, developed strategic alliances, and expanded distribution for both TV One and Cleo TV. All of which has uniquely positioned our networks to navigate the changing broadcast environment and catapult them to even greater success in the future," said Liggins.

Rice, a Multichannel News Wonder Woman, was one of TV One’s original employees. Since being named general manager in 2018, Rice has expanded the network’s existing relationship with AT&T to include the launch of Cleo TV across Direct TV, AT&T TV, and AT&T Now. She also presided over a carriage agreement with streaming service Philo TV, the network’s first virtual MVPD distribution deal, according to Urban One. Rice also spearheaded the launch of Cleo TV in 2019.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.