President-elect Donald Trump took time off from assembling a cabinet and taking over the most powerful post in the free world to slam the latest, Trump-less, iteration of his NBC reality show, the one on which he still has a production credit.
"Wow, the ratings are in and Arnold Schwarzenegger got "swamped" (or destroyed) by comparison to the ratings machine, DJT,” Trump tweeted, his preferred form of communication. “So much for....being a movie star-and that was season 1 compared to season 14. Now compare him to my season 1. But who cares, he supported Kasich & Hillary."
The Jan. 2 premiere of The Celebrity Apprentice, with Schwarzenegger hosting earned a 1.3, behind ABC reality show, The Bachelor, at a 1.8. Apprentice’s season debut two years ago scored a 2.0.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.