Top Nielsen Executives Taking Cuts in Cash Pay

Top executives at Nielsen are taking pay cuts through the COVID-19 crisis.

CEO David Kenny has agreed to a 30% cut in cash compensation that is effective May 1 through Sept. 30. Cash compensation includes salary and annual incentive payment.

Last year, Kenny took home $1.3 million in salary, a bonus of $2.5 million and non-equity incentive plan compensation of $2 million. His total compensation was $12.9 million.

Also agreeing to a 30% reduction is David Rawlinson, CEO of Nielsen’s Global Connect unit.

Nielsen’s CFO, chief legal and corporate affairs officer, chief human resources officer and corporate controller have agreed to reductions of 20% in total cash compensation.

Other members of the senior leadership team have agreed to reduce their cash compensation by up to 20%.

Each of the company’s independent directors has agreed to reduce their cash compensation by up to 30%.

Senior executives have agreed to give up their salaries and other compensation at media companies including Comcast and The Walt Disney Co. 

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.