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TNT’s Warriors-Rockets NBA Playoffs Telecast Scores Big On Social Media

TNT’s Memorial Day telecast of the Golden State Warriors-Houston Rockets' NBA Western Conference Finals Game 7 was a social media slam-dunk, drawing nearly 4 million social media interactions, according to Nielsen.

The game -- won by the Warriors, who advanced to their fourth straight NBA Finals -- drew 3.8 million Facebook and Twitter interactions to easily best all live sports and entertainment-based programming on television, according to Nielsen’s daily social content ratings report.

NBC’s Washington Capitals-Vegas Golden Knights Game 1 NHL Stanley Cup telecast finished second with 898,000 social media interactions.

Fox broadcasting’s recently cancelled series Lucifer was the most social entertainment-based show on Monday with 666,000 social media interactions, according to Nielsen. 

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.