Study: Intent to Cut Cable Cord Rises
Consumer intent to cut the cord and drop pay TV is up, according to newly released research.
Though the percentage of people getting video content from broadband is small, cord cutting worries the TV industry. The number of pay-TV subscribers dropped last year and the trend could accelerate as more content goes on line and mobile devices become more powerful and popular.
According to Frank N. Magid Associates, 2.9% of pay-TV subscribers say they are “very likely” to cancel their pay TV in the year ahead, up from 2.7% last year and 2.2% two years ago.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.