Starz Sampling Assists LeBron's 'Survivors Remorse'

Starz is giving its latest original series a preseason of sorts.

The premium network will tip off a multiplatform nationwide sampling of the first two episodes of Survivor’s Remorse, the comedy executive-produced by basketball legend LeBron James, beginning Sept. 27. The exposure comes a full week before the series makes it national, linear debut on Starz on Saturday, Oct. 4 at 9 p.m.

In the latest expansive sampling effort behind its original shows, Starz will make Survivor’s Remorse, the story of baller Cam Calloway (Jessie Usher) and his family who are suddenly thrust into the limelight after he signs a multimillion dollar contract with a professional team in Atlanta, available to multichannel video households through on-demand, online and linear runs on select cable, satellite and telco affiliates in the United States (see list below).

Additionally, the first two installments are accessible online through select websites including Starz.com, and the show’s Twitter, YouTube and Facebook pages. They will also be available via Starz on Demand and the free Starz Play app for all users in the United States, and through Amazon Instant Video, Vudu, Sony Entertainment Network and Xbox Video.

All told, Starz's sampling assist for Survivor's Remorse will reach some 78 million U.S. households.

Starz has supported the launch of current hit, Outlanderand key original series like Black Sailsand Power, as well as the sophomore run of Da Vinci's Demonsand reality series The Chair with various on-demand, digital and experential marketing initiatives

Mike O’Malley, consulting producer and Emmy-nominated actor for his role on Glee, serves as executive producer and showrunner for Survivor’s Remorse. In addition to James, Tom Werner, chairman of the Boston Red Sox and whose production credits include The Cosby Show, Roseanne and That '70s Show; Maverick Carter, sports marketing executive and James's business partner; Paul Wachter, founder and CEO of Main Street Advisors; and Victor Levin (Mad Men, Mad About You); are also serving as executive producers.