Roberts See Synergies Happening at NBCU

By Jon Lafayette
published

Comcast CEO Brian Roberts says that synergies are already taking place between its assets and NBC Universal properties it now controls.

Speaking at the Morgan Stanley Technology, Media & Telecom Conference for investors Wednesday, Roberts noted that over the weekend, NBC Sports and the Golf Channel cooperated on their coverage of the WGC-Accenture Match Play Championship, with ratings up on both the Golf Channel and what was dubbed "Golf Channel on NBC.

"There's a lot of crosspollination," he said.

Similarly, he said NBC's Today show worked with E! on Academy Awards red carpet coverage. And there's more to come.

While demonstrating the Play Now feature on the Comcast Xfinity iPad app that allows users to view live programming, he noted that NBCU shows were not available. "I think we're going to fix that very soon."

Read more at B&C here.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.