Rihanna’s ‘Work’ Top Music Video Of 2016

By R. Thomas Umstead
published

R&B/Pop music star Rihanna’s music video Work was the most ordered video of 2016, according to Music Choice and comScore.

The list, based on Music Choice video orders tracked by comScore’s Custom OnDemand Essentials from Jan. 1, 2016 through Dec. 31 2016 across TV and mobile devices, includes a second Rihanna song, Needed Me, which finished third. Last year’s top video, Silento’s Watch Me (Whip/Nae Nae) finished second on the list.

Justin Bieber also placed two videos on the list, while videos from Adele and Bryson Tiller also made the cut, according to Music Choice.

“Music Choice continues to be the premiere destination for fans seeking the best in music video entertainment,” comScore’s Senior Media Analyst Paul Dergarabedian said in a statement.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.