R&B/Pop music star Rihanna’s music video Work was the most ordered video of 2016, according to Music Choice and comScore.
The list, based on Music Choice video orders tracked by comScore’s Custom OnDemand Essentials from Jan. 1, 2016 through Dec. 31 2016 across TV and mobile devices, includes a second Rihanna song, Needed Me, which finished third. Last year’s top video, Silento’s Watch Me (Whip/Nae Nae) finished second on the list.
Justin Bieber also placed two videos on the list, while videos from Adele and Bryson Tiller also made the cut, according to Music Choice.
“Music Choice continues to be the premiere destination for fans seeking the best in music video entertainment,” comScore’s Senior Media Analyst Paul Dergarabedian said in a statement.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.