Veteran media agency research guru Steve Sternberg has joined Ion Media Networks as senior vice president of sales research.
In the newl -created position, Sternberg and his team will be responsible for developing and implementing innovative sales research presentations and audience analysis to support the company's sales efforts. Over the last year, Sternberg has worked with Ion as a consultant.
Sternberg had been executive vice president for audience analysis at Interpublic Co.'s Magna Global unit from Sept. 2001 to Aug. 2009.
Read more at B&C here.
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