Rentrak, Tribune Reach Measurement Agreement

Set-top box measurement company Rentrak said it had reached an agreement with Tribune Broadcasting to furnish its full suite of local market ratings services, including its automotive and political Advanced Demographics, for Tribune stations in 33 markets. Rentrak has been furnishing ratings information to Tribune’s stations in Cleveland and Des Moines since 2012, and renews them as part of this agreement.

“In today’s rapidly changing media landscape, our partnership with Rentrak will provide us with consumer behavior insight from a significant measurement footprint in each market,” said Larry Wert, said Tribune Broadcasting president of broadcast media Larry Wert ina statement. “Rentrak’s data will help our stations make more informed decisions and provide our clients with detailed audience viewing information.”

Tribune Broadcasting is part of Tribune Media and owns and operates 42 television stations in 33 markets across the country, including WPIX in New York, KTLA in Los Angeles and WGN in Chicago.

“We are very excited by our new partnership with Tribune Broadcasting and are eager to work closely with all of their stations in accurately measuring their strong and varied audiences,” said Rentrak’s executive vice president of local television Steve Walsh in a statement.