Rentrak says it has been granted a patent for the way it measures the status of set-top boxes.
The U.S. Patent and Trademark Office’s Patent 8,863,166 identifies when TV sets are off, but the set-top box is on. Rentrak says that process is crucial to measuring viewing via set-top boxes and that its approach includes more than 10,000 statistical models to identify specific viewing situations.
Rentrak uses set-top box data to get audience information from millions of TV, compared to the sampling system employed by its larger rival Nielsen.
Read the full story at B&C.
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