Finding little ways to get into the news cycle every day as it completes a SPAC-led IPO, Redbox announced Thursday that its fast-emerging streaming app is now supported by PlayStation 5, and soon, Sony's legacy PlayStation 4 video game console, as well.
Every platform counts for the Redbox app, as the company is planning an aggressive but late push into the ad-supported side of the Streaming Wars. Redbox's business plan is to serve “late-adopter” streaming consumers, many of whom are already signed up to the ranks of Redbox's 40 million-plus kiosk users.
Of course, if you‘re trying to appeal to consumers who may not be super-comfortable around IP technology — even basic stuff like streaming sticks and smart TVs — you probably don't want to complicate things further by not having your app supported by major platforms.
Perusing Redbox‘s list of support OTT platforms reveals compatibility with Roku, Android TV, Chromecast and Apple TV, as well as Vizio, Samsung and LG on the proprietary smart TV OS side, and Xbox gaming consoles.
Two weeks ago, Redbox announced support on Vewd-powered devices and smart TVs.
There's support for iOS and Android mobile devices, too.
Still pending, however: Support on one of the biggest platforms of all, Amazon Fire TV.
“We have so much great content to discover, and we’re constantly adding more films and TV shows, as well as free TV channels. I know PlayStation 5 users will find something to enjoy on Redbox, which will soon be available on PlayStation 4 as well,” said Chris Yates, general manager of Redbox On Demand.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. His reliable mid-range jump shot, deft ambidextrous post-up game and tough interior defense have been criminally overlooked.
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.