The Paramount Network, Viacom’s Spike network rebranded as a premium entertainment channel, racked up higher ratings in its first week on the air.
More on Paramount Network: Drawing More Eyes With Fewer Spots
In prime time, Paramount said it was up 93% in adults 18 to 49 and 85% in total viewers compared with the same week last quarter. Spike’s ratings dropped 24% last year.
Spike had been aimed at men, but Paramount is aiming for a more balanced audience. Viewing last week by women 18 to 49 was up 82% compared with last quarter.
The premiere of Paramount’s original miniseries Waco drew a 101 ratings among adults 18-49 and 1.9 million total viewers. The show was simulcast on CMT, totaling 2.4 million viewers and a 1.4 demo rating.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.