The Paramount Network, Viacom’s Spike network rebranded as a premium entertainment channel, racked up higher ratings in its first week on the air.
More on Paramount Network: Drawing More Eyes With Fewer Spots
In prime time, Paramount said it was up 93% in adults 18 to 49 and 85% in total viewers compared with the same week last quarter. Spike’s ratings dropped 24% last year.
Spike had been aimed at men, but Paramount is aiming for a more balanced audience. Viewing last week by women 18 to 49 was up 82% compared with last quarter.
The premiere of Paramount’s original miniseries Waco drew a 101 ratings among adults 18-49 and 1.9 million total viewers. The show was simulcast on CMT, totaling 2.4 million viewers and a 1.4 demo rating.
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