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‘Pretty Little Liars’ Scares Up Social Media Traffic

The premiere episode of the final season of Freeform’s drama series Pretty Little Liars was the most social TV show on Tuesday, according to Nielsen.

The series, which will end its run in June after seven seasons, on Tuesday garnered 549,000 social media interactions from 350,000 unique Facebook and Twitter users to lead all entertainment-based shows, Nielsen said. NBC’s The Voice was second with 321,000 interactions, followed by USA Network’s WWE SmackDown, which pinned down 225,000 social media interactions.

Related > Study: Social TV Alive and Well

Fox News Channel’s The O’Reilly Factor and Fox’s Prison Break rounded out the top five series and specials for the day.

Fox Sports 1 and Fox Deportes’ coverage of the UEFA Champions League soccer match between Real Madrid and FC Bayern Munich topped all live sports events for the day with 1.3 million Facebook and Twitter interactions. TNT’s Chicago Bulls-Boston Celtics NBA Playoffs telecast finished second with more than 1 million social interactions, according to Nielsen.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.