More than 3.1 million homes had over-the-top skinny bundles as of April, according to new data from comScore.
At that point, Hulu’s live service and YouTube TV had not yet launched. Sling TV, the first skinny bundle to launch, was the biggest with more than 2 million subscribers, comScore said, followed by Sony’s Playstation Vue and DirecTV Now, which became available at the end of 2016.
comScore fond that skinny bundle customers were highly engaged with the services, watching for 5.3 hours on the average viewing day.
In those households, the programming available via the skinny bundle accounted for more than half of the OTT viewing time.
Go to broadcastingcable.com for the full story.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.