Netflix's Slump Now Extends to Emmy Nominations

Julia Garner as Anna Delvey in Netflix's 'Inventing Anna'
'Inventing Anna' star Julia Garner picked up two acting nominations Tuesday, including one for her supporting role in 'Ozark,' but it was an otherwise downer Emmy year for Netflix. (Image credit: Aaron Epstein/Netflix)

Netflix, which used the power of the Emmy Awards to build its original series dominance, is in a bit of a slump. 

Not only are its subscriber and revenue growth figures down, but the number of Emmy nominations Netflix took home Tuesday was way off too, falling to 105 nods from 129 last year ... and a whopping 160 two years ago. 

You can see a partial list of nominations for the 74th Primetime Emmy Awards  here: HBO’s ‘Succession’ Dominates 2022 Emmy Nominations

Netflix received best drama series nominations Tuesday for Stranger Things, Ozark and Squid Game, with Ozark's Laura Linney, Justin Bateman and Julia Garner gaining recognition in the dramatic performer categories, and Squid Game thespians Lee Jung-jae, Park Hae-soo and Jung Ho-yeon also getting performer nods. 

Netflix's Inventing Anna received a nomination for best limited series, with star Garner also picking up well-deserved recognition in the limited series actress category for her portrayal of con artist Anna Delvey. 

Also, Killing Eve's Jodie Comer took a lead drama actress nod. And notably, Stranger Things went unnoticed in both the actor and director categories. 

Beyond those nominations, however, Netflix was largely overshadowed in the major categories by HBO, which came away with an industry-leading 140 nominations this year, dominating comedy categories for which Netflix was utterly bereft. 

2022 Emmy Nominations by Network (Image credit: Academy of Television Arts & Sciences)

Keeping with a broader business trend, Netflix’s declines can largely be attributed to the rise of streaming competition. 

Hulu, which had averaged just under 24 Emmy nominations the previous three years, more than doubled its output with 58 total nods, good for third place overall, driven by the ensemble comedy success of Only Murders in the Building, which not only received best comedy series recognition but also best comedy series actor nods for Martin Short and Steve Martin. 

Hulu was also particularly strong in the limited series realm, with Pam & Tommy, The Dropout and Dopesick each getting love. 

A screengrab from the trailer for Hulu's 'Pam & Tommy'

(Image credit: Hulu/YouTube)

Apple TV Plus also continued to build its presence, rising from 35 noms last year to 51 Tuesday, driven primarily by drama series Severance and the continued popularity of comedy Ted Lasso.

Even Roku got in on the Emmy act, scoring its first ever nominations for special Zoey's Extraordinary Christmas and a Bill Burr comedy special. 

The biggest competitive factor, however, was HBO, which saw its nods rise from 107 last year to 140 Tuesday, powered by a powerful slate of dramas (Euphoria and Succession) and comedies (Curb Your Enthusiasm, Hacks, Atlanta, Insecure and Barry).

Notably, the fade of the Big Four broadcast networks continued, with no network getting 30 nominations. Last year’s broadcast leader, NBC, saw its nominations total decline from 46 last year to 28 on Tuesday. 

CBS had the most noms of the broadcasters with 29. ▪️

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!