Generating a bit of surprise, Netflix today announced the renewal of seasons three and four of its most successful original series yet, Bridgerton.
The period-set romantic drama, produced by one of the service’s highest paid hit makers, Shonda Rhimes, yielded Netflix’s biggest original series audience yet when it debuted in late December—at least a few minutes of the first 10 episodes were seen by 82 million viewers worldwide, Netflix said. Nielsen’s own third-party metrics later confirmed the high levels of viewership.
It was a no-brainer when Netflix announced a second-season renewal of Bridgerton in January—the show is currently in production with most season-one regulars returning, save for a few notable exceptions, Regé-Jean Page, who played the dapper Duke of Hastings Simon Bassett, among them.
On Tuesday, however, Netflix went in character to announce another renewal, putting out a tweet on the personal stationary of Lady Whistledown: “Esteemed members of the Ton,” her letter is addressed. “It seems we have a rather special announcement. Bridgerton shall return for seasons three and four. This author shall have to purchase more ink.”
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.