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Netflix Taps Social Media Star Cameron Dallas for Reality Show

Netflix will team with social media celebrity Cameron Dallas to create an unscripted series based on his life, the streaming service said Wednesday.

The series will follow Dallas, who found fame through developing content on the video-themed Vine social media service, as he and his family navigate the next stages of his career. Dallas has a fan base of over 35 million followers across five different social media platforms, according to Netflix.

The series is executively produced by Cameron Dallas and Bart Bordelon, as well as  Jane Lipsitz and Dan Cutforth of Magical Elves and Brillstein Entertainment Partners Ben Curtis, Sanford Wernick and Jon Liebman. 

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.