Miami, Fla. — Netflix aims to debut as many as 20 original series per year, said the streaming service's chief content officer Ted Sarandos at NATPE here Wednesday.
“I think that we probably can launch around 20 original scripted shows a year,” he said, while speaking on a panel with Vince Gilligan, executive producer and creator of AMC's Breaking Bad, AMC's upcoming Better Call Saul and CBS' upcoming Battle Creek, and with Mitch Hurwitz, executive producer and creator of Arrested Development.
Netflix’s success with launching original series – particularly shows such as House of Cards and Orange Is the New Black – has helped spur an industry craze toward original programming. Last week, Netflix's rival streaming service, Amazon, won its first major award for an original program, taking home the Golden Globe for best comedy with Transparent.
“TV has never been better. I think the reason why TV has been able to displace movies in our culture is because distribution has never been better. Now people have no reason to miss an episode of their favorite show,” said Sarandos.
That said, Sarandos doesn’t expect to release Netflix’s original productions into syndication or to be distributed on other platforms any time soon.
“I think the exclusivity is the value,” he said. “You get more return out of growing the audience that way.”
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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