Salil Mehta, former executive vice president of ESPN Enterprises, joined NBC Universal.
Mehta was named president, business operations, strategy and development, reporting to NBCU president Jeff Zucker.
Mehta will be charged with helping to shift the company toward more "high-growth" opportunities, NBCU said in announcing the hire.
Before joining ESPN, Mehta spent 11 years with parent Disney in corporate strategic planning.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.