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NBC U ‘Rewards’ Its Affils

NBC Universal Cable is backing its video-on-demand and pay-per-view extranet (www.nbcunicable.com) with a new NBCU Rewards affiliate-incentive program.

Every time affiliates visit the site to get information on marketing promotions and materials available to them for promoting NBC U on-demand programming, they will earn points that can be redeemed for movie merchandise such as music DVDs, apparel, home products, games, sports and outdoor products and movie packs, the programmer said.

The company said points in the “NBCU Rewards” program can be earned in three ways. Affiliates can earn one point per day just for visiting the extranet, five points for each poll question answered on the site and twenty-five points for each online campaign sign-up via the extranet.