NBC Sports Rebrands Comcast RSNs

NBC Sports is renaming its regional sports networks, replacing their Comcast Sports Net and TCN titles with NBC Sports, effective Oct. 2.

For example, CSN Chicago will become NBC Sports Chicago, and TCN Philadelphia will become NBC Sports Philadelphia.

Comcast’s NBCUniversal unit has been pushing the Peacock logo on the regional sports networks since 2012 to make them more clearly associated with NBC Sports.

“We’re excited to complete the brand evolution of our remaining RSNs, which will now include the iconic NBC Sports name on all of our networks,” said David Preschlack, president, NBC Sports Regional Networks and NBC Sports Group Platform and Content Strategy. “This development is a reaffirmation of our continued commitment to provide the best, most compelling local sports coverage to our fans across the country.”

Related > Sports Gave TV Advertising a Boost in July: SMI

The brand change is separate from programming changes that have been happening at the networks over the past year. Schedule game broadcasts will not change.

Comcast's West Coast RSNs changed their names in April to NBC Sports Bay Area and NBC Sports California. Other network name changes include CSN Mid-Atlantic becoming NBC Sports Washington, TCN Mid-Atlantic becoming NBC Sports Washington+ and CSN New England becoming NBC Sports Boston.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.