Sunday's MTV Movie Awards -- and the run-up to it over the weekend -- will feature several of MTV stars participating in sponsors' commercials, according to a story my MediaPost.
In addition to running spots with Teen Wolf star Tyler Posey, Axe is also the exclusive sponsor of the "Best Hero" award, which is only accepting votes via Twitter and Instagram, according to the story. Also, as the official voting partner of the Music Awards, phone maker HTC will also have a strong presence on the show's voting pages, the report said.
The story cites a recent report from Forrester saying that almost 80% of marketers are interested in investing in branded content.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.