'Miss USA Pageant' Tops Nielsen Twitter TV Ratings

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Reelz network’s telecast of the Trump Organization-owned 2015 Miss USA Pageant Sunday night generated more Twitter usage than any cable and broadcast show for the night, according to Nielsen.

The pageant, which Reelz picked up two weeks ago after NBC and Univision dropped the TV rights over remarks presidential candidate Donald Trump made disparaging Mexicans, drew a unique audience of 2.4 million Twitter users, according to Nielsen. HBO’s True Detective was second with 1 million unique users. VH1’s Basketball Wives LA, MTV’s 2015 MTV Fandom Awards and VH1’s Love & Hip Hop: Atlanta rounded out the top five shows for the night.

 Miss Oklahoma Olivia Jordan was crowned Miss USA 2015 during the event, which Trump did not attend.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.