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Mega TV Swaps Charytín With Albita In Primetime

As the 2013 Hispanic Upfronts came to a close, Mega TV VP of National Sales Berry Jasin expressed much excitement over veteran Dominican entertainer Charytín Goyco’s arrival on the network’s lineup.

The singer, actress and TV host’s series, titled Charytín, took to the airwaves April 29 at 9 p.m. with a 60-minute mix of guest interviews, sketches, songs and interactive games.

The show failed to register with Mega TV viewers, though. By mid-September, Goyco was paired with her former Escándolo TV host Felipe Viel on a reborn show with the title Charytín & Felipe El Show.

The pairing also failed to move the needle  for Mega TV, which on April 29 said that it has replaced the 64-year-old Goyco with the 51-year-old Havana-born Grammy-winning singer and composer Albita Rodriguez.

Known simply as Albita, the salsera is no stranger to Mega TV: She hosted the show La Descarga con Albita for the network in the late 2000s and is also the voice behind Mega TV’s “La Mega Se Pega” promotional spots. According to SBS, the show will now bear the name El horario estelar de MegaTV. The basic format of the program remains the same.

In an official statement from Mega TV, Goyco’s exit is tied to the resumption of her recording career and the forthcoming release of a new album, with a pending national promo tour in the works.

“The arrival of Albita to Mega TV marks another reason to celebrate for our network,” SBS chief operating officer Albert Rodriguez said. “She has been the image of Mega TV, and I am certain that this pair of personalities alongside the other Mega TV personalities will have our audience repeating every night the popular phrase, ‘La Mega Se Pega!’ ”

Mega TV airs on flagship station WSBS in Miami and over stations in Orlando, Houston and Dallas. Its pay TV distributors include DirecTV in the U.S. and Puerto Rico; AT&T U-verse across the U.S.; and Verizon FiOS TV in Los Angeles; Tampa, Fla.; and the New York City market.