Viacom Inc. announced Wednesday that Lisa McCarthy, senior vice president of Viacom Plus, has been promoted to executive VP of that New York-based cross-platform ad-sales unit.
McCarthy will also direct the recently formed Viacom Plus Regional Solutions.
Among her coups was Procter & Gamble Co.'s $300 million Viacom Plus buy last year, which grew to $350 million this year, Viacom Inc. president Mel Karmazin said in a prepared statement.
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