NCAA Digital has tipped off the initial NCAA March Madness YouTube Channel.
The channel, managed by Turner Digital, will feature real-time highlights and video recaps from all 67 games of the upcoming 2015 NCAA Men’s Division 1 Basketball Championship. Other content will include live press conferences, game previews and analysis and daily notes from the tournament airing linearly on CBS, TBS, TNT and truTV.
It will launch with archival video clips from memorable moments from last year’s version of Madness, including Ohio State’s Aaron Craft missed shot against Dayton; buzzer beaters from Kentucky’s Aaron Harrison; Mercer’s huge upset win over Duke (pictured); and UConn’s dramatic run to the title.
“Our new partnership with YouTube gives college basketball fans more ways to discover and watch the plays and storylines that everyone will be talking about during March Madness, ” said Mark Johnson, vice president of business operations, Turner Sports. “Tapping into the power and reach of YouTube’s video platform opens up new opportunities for us to grow interest and consumption of March Madness.”
Additional content that will be showcased on NCAA March Madness YouTube channel and NCAA.com:
*Dunk of the Day presented by Oreo – A daily video clip highlighting the top dunk of each day of tournament play;
*Naismith Trophy presented by AT&T – A highlight reel featuring the best moments from this year’s 2015 Naismith College Player of the Year winner;
*Solve of the Day presented by UPS – A feature that will identify potential upsets and pinpoint what this year's tournament favorites will need to do to avoid a shocking loss; and
*Starting Lineup presented by Reese’s – A daily update that will deliver the five things fans need to know about the day’s action.
Turner Sports and CBS Sports will once again provide live, full national coverage of all 67 tournament games across the aforementioned quartet of networks, as well as March Madness Live, beginning Tuesday, March 17, with the NCAA First Four on truTV presented by Northwestern Mutual.
This year’s NCAA Final Four national semifinals from Indianapolis will air Saturday, April 4, on TBS, with the national championship airing Monday, April 6, on CBS.
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