Lifetime Names Research Executive
Lifetime Networks hired veteran MTV Networks researcher Mike Greco as executive vice president of research.
Greco had been with MTV since 2000, most recently as senior VP, research. He succeeds Tim Brooks, who is retiring but will remain a consultant to Lifetime through the end of the year.
Greco will be based in New York, overseeing research for Lifetime Television, Lifetime Movie Network, Lifetime Digital and affiliate and advertising sales.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.