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Lifetime Acquires Off-Network Rights to Wife Swap

Lifetime Television bought the exclusive off-network rights to ABC reality series Wife Swap.

The show will launch on the network in October.

Lifetime president Andrea Wong cherry-picked the British show for ABC and helped to develop the American version for the broadcast network when she was reality chief there before her current gig.

ABC is owned by Disney, which also owns a one-half interest in Lifetime.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.