TBS’s Kentucky-Notre Dame NCAA college basketball tournament game telecast Saturday night drew a network record 14.7 million total viewers, the network announced Sunday.
The game, which saw Kentucky keep its undefeated season alive with a narrow win over the Fighting Irish of Notre Dame to reach the tournament’s Final Four round, peaked at 19.7 million viewers between 10:45 p.m. and 11 p.m. (ET), according to Nielsen.
The game also stands as the most watched college basketball ever on cable television, according to the network.
Coverage of last night’s games – TBS' Kentucky/Notre Dame and Wisconsin/Arizona telecasts – delivered the highest average viewership and rating for the Saturday Regional Finals in 10 years (since 2005), averaging 11.7 million viewers, up 34% from 2014, and a 6.8/13 rating/share, up 33% from last year, according to network officials.
Overall, the CBS/Turner Sports coverage of the 2015 ‘March Madness’ tournament is delivering its highest average viewership in 22 years, averaging 9 million total viewers through last night’s telecasts, based on Nielsen Fast national audience data.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.