Kantar Taps Carens as Head of Intelligence Unit

By Jon Lafayette
( Broadcasting & Cable )
published

George
Carens has been named president of Kantar Media Intelligence North America.

Carens had
been president of Kantar Media SRDS and Kantar Media Healthcare. He succeeds
Mark Nesbitt, who left the company.

Steve Davis
was named to replace Carens as president of Kantar Media SRDS. Kantar also
named David Hamric as general manager of its Marx unit.

Prior to
Kantar Media's acquisition of SRDS in 2009, Carens held various positions with
the Nielsen Co. Davis had been senior VP of sales and client service at Kantar
Media SRDS.

Kantar Media
Intelligence provides strategic advertising information to advertisers,
advertising agencies and media companies.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.