Integrated Sports, BK Prime To Distribute December Terence Crawford PPV Fight

Integrated Sports has teamed with SVOD company BLK Prime to distribute the December 10 pay-per-view boxing event between welterweight champion Terence Crawford and David Avanesyan.

The fight, which will retail at $39.99, will also feature the U.S. boxing debut of mixed martial arts champion Cris Cyborg. In Demand, DirecTV and Dish will make the fight available to linear cable viewers, while BLK and will stream the live event, according to Integrated Sports president Doug Jacobs. 

"We wanted to make the Crawford vs. Avanesyan PPV available for the masses, so we made the decision to go the traditional route with cable and satellite, in addition to our BLK Prime app," BLK Prime's Sam Katovski said in a statement. "Integrated Sports has been in the business for many years and has the experience to hit all corners of the United States. We are happy to be partnering with them and we look forward to a great night of boxing on December 10." ■

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.