Innovid Integrates Jivox into Omnichannel Ad Platform

Innovid announced an integration with Jivox that creates a digital marketing system that delivers optimized creative across channels and devices, including over the top.

The system works with video, mobile, social display and connected TV advertising and provides integrated measurement to clients.

“There is a real market need for omni-channel solutions that offer data-driven creative and optimization support across all channels, platforms, devices and ad formats,” said Zvika Netter, CEO and co-founder of Innovid. “Our new offering, developed in lockstep with Jivox, delivers the best of both worlds -- providing marketers with integrated dynamic creative optimization without sacrificing best-in-class video capabilities."

Related: Innovid: More Advertisers Using Connected TV in Campaigns

The new system allows brands to more accurately track the customer journey to purchase and optimize media accordingly, providing an enhanced, personalized user experience. It also streamlines and consolidates data management, dynamic creative decisioning, insights and robust reporting across all channels.

“Market research shows that 75 percent of customers are more likely to buy from personalized experiences, which makes data-driven relevance across all channels more important than ever,” said Diaz Nesamoney, CEO and founder of Jivox. “We are thrilled to integrate Innovid’s unparalleled video expertise together with Jivox’s powerful personalization technology to optimize dynamic creative for brands across the world.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.