In Demand Reels in ‘Sharknado’ Special

In Demand and Sharknado

(Image credit: In Demand)

Pay-per-view content aggregator In Demand will look to sink its teeth into cable’s annual July shark-themed programming stunts with a special airing of Syfy’s original Sharknado movie.

In Demand on July 26 will distribute Sharknado: The Critics’ Roast, in which the first Sharknado film will feature new commentary from online film critics The Cinema Snob and the Nostalgia Critic, according to In Demand. Sharknado: The Critics’ Roast will be available exclusively to In Demand affiliates including Comcast Cable, Charter Communications and Cox Communications for a suggested retail price of $5.99, according to In Demand.

In addition, In Demand will make available for rent or purchase the full Sharknado movie catalog, including Sharknado, Sharknado 2: The Second One, Sharknado 3: Oh Hell No!, Sharknado 3: Extended Edition, Sharknado 4: The 4th Awakens, Sharknado 5: Global Swarming, The Last Sharknado: It’s About Time, as well as the mockumentary Sharknado: Heart of Sharkness.

In Demand’s Sharknado: The Critics’ Roast comes amid National Geographic’s four-week, 10th annual SharkFest programming stunt (opens in new tab)currently on-air, and Discovery Channel/Discovery Plus’ Shark Week event which premieres on Sunday (July 24). ■

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.