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'Homeland’ Early Preview Helps Build Premiere Audience

Showtime’s decision to offer an early preview of the season six premiere of Homeland helped draw record numbers for the drama series.

The Jan. 15 premiere of the series drew 2.6 million viewers: 1.35 million on premiere night (Nielsen Live+Same Day ratings) with several replays, along with 1.25 million watchers in early online and VOD viewership since Dec. 30. That total matched the show's season three debut for the series’ most viewers ever for a premiere episode, said network officials. This was the first time Showtime had offered on-demand and streaming subscribers' an advance view of a Homeland season premiere episode. 

With the early preview, season six premiere is the up 24% over the season five premiere (which did not feature early sneak peak viewing), as well as 7% ahead of the season five finale.

Homeland’s sixth season, which stars Claire Danes, Mandy Patinkin and F. Murray Abraham, takes place in New York between a Presidential election day and inauguration day.