Hallmark Channel’s original holiday film Three Wise Men and a Baby delivered the biggest audience of the year for a cable original movie in its November 19 premiere, according to network officials.
The film, which follows three bickering brothers who find themselves caring for a baby anonymously left in their care, averaged 3.6 million viewers according to Nielsen ratings provided by Hallmark. The film stars Andrew Walker, Tyler Hynes and Paul Campbell.
Three Wise Men and a Baby -- which also features Margaret Colin who starred in the 1987 Three Men and a Baby theatrical film -- is the most-watched entry of Hallmark’s Countdown for Christmas offering of 40 original holiday films which debuted in late October.
The films have helped Hallmark Channel finish among the top five most-watched networks for the month of November, according to Nielsen.■
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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