HBO’s Game of Thrones season finale and MTV’s Video Music Awards special drew more than 8 million social media interactions Sunday night, according to Nielsen.
The Game of Thrones season seven finale drew a series record 4.1 million Facebook and Twitter interactions from more than 2.2 million unique users to top all television shows on Aug. 27, according to Nielsen’s daily social content ratings report.
On HBO, the episode generated a series record 12.1 million viewers, 13% above the previous record of 10.7 million viewers set two weeks ago.
The VMA Awards finished a close second, garnering 3.9 million interactions from 1.8 million social media users. CBS’ Big Brother. HBO’s Insecure and Showtime’s Twin Peaks: The Return rounded out the top five most social entertainment shows for the day.
NBC’s San Francisco 49ers-Minnesota Vikings NFL pre-season football telecast was drew the most social media interactions for a live sports telecast on Sunday, according to Nielsen.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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