FXs ‘Snowfall’ Garners Strong Premiere Ratings

FX’s drama series Snowfall drew more than 2 million viewers in its July 5 premiere on a live+3 basis, according to Nielsen. 

The series, which examines the origins of the crack cocaine epidemic of the 1980s, averaged 2.24 million total viewers on a live+3 basis, and 1.3 million adults 18-49, said FX.

Further, of the 30 cable drama series premieres year-to-date, the premiere telecast of Snowfall ranked in the Top 5 in Adults 18-49 (4th), Adults 18-34 (4th) and Adults 25-54 (5th), said FX. 

Adding in two encore telecasts for the night and digital viewership, Snowfall received 3.23 million total viewers, said the network. 

Snowfall is executive produced by series creator John Singleton, as well as Amadio Andron, Thomas Schlamme, Michael London and Trevor Engelson.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.