Fox Sports Adds Aerial Drones, Player Mics to the Mix at MLB All-Star Game
EP Brad Zager says tech additions will enhance viewer experience of midsummer classic tonight
Fox Sports will use technology to bring baseball fans closer to the action during its live telecast of the 93rd Major League Baseball All-Star Game tonight (July 11) from Seattle’s T-Mobile Park.
For the first time, Fox during its All-Star Game coverage will employ aerial drone technology to capture the action from unique angles throughout the ballpark, Fox Sports president of production and operations/executive producer Brad Zager said. “We’ll utilize the drone as players come on and off the field at the end of half innings, which is a first for us,” he said. “We’ll continue to push access and let viewers at home learn and hear from these all-star players more than they may get during the regular season.”
Also Read: Fox Sports Finds Success With a Time-Tested Playbook
Fox Sports will also look to provide a window into the player’s perspective during its telecast by placing live microphones on players, said Zager. The pregame studio booth featuring former MLB All-Stars Alex Rodriguez, David Ortiz and Derek Jeter — who played in nearly 40 All-Star Games between them — will also provide analysis from a player’s point of view, he said.
“Having those guys there will allow viewers to get their perspective and offer context into what it’s like to play in an All-Star Game,” Zager said.
Overall, Zager said baseball’s new rules implemented this season, including a pitch clock to speed up the game, will not alter Fox’s production of the All-Star Game. “We think the rule changes that baseball has put in has done nothing but make this great game even better,” he said. “We look at the All-Star game as an opportunity to look at the game almost half-inning by half-inning in terms of who’s on the field and what stories we can tell.”
Fox’s 2022 MLB All-Star Game telecast averaged 7.51 million viewers, which was down 7% from the year prior. Zager believes that the league's momentum stemming from the strong play on the field and enhanced by the rule changes should bode well for All-Star game viewership.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
“It’s been a great year for baseball with the changes that they’ve made, which has translated to fans being excited about watching games,” he said. “With the All-Star game you’ve got a great mix this year of established stars like [Los Angeles Dodgers outfielder] Mookie Betts as well as some of the younger guys you want to show off like [Baltimore Orioles catcher] Adley Rutschman and [Atlanta Braves outfielder] Ronald Acuna Jr. We’re looking forward to a great game.”
Play-by-play announcer Joe Davis and analyst John Smoltz will call the game for Fox. It will also air live on Fox Deportes as well as on the Fox Sports app.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.