Live sports event streamer FITE will add an exclusive Metallica concert to its pay-per-view offering of event producer Triller's Nov. 27 Triad Combat event, one of many perks the PPV event aggregator hopes to score from its new parent company.
The event from Triller -- which purchased FITE this past April (opens in new tab) -- will debut the company's Triad Combat franchise, in which participants fight under boxing and MMA rules within a triangular ring. The legendary rock band will perform several songs as part of the main Triad Combat event, as well as play an exclusive concert featured only on FITE, according to FITE COO Mike Weber. The event retails at a suggested PPV price of $19.99.
“You have some boxers and MMA fighters involved as part of the Triad Combat event -- and Triller is marketing the heck out of the event -- so we’ll see how it goes,” Weber said. “Metallica is a major hook to bring people in to see something that they’ve never seen before.”
Weber added that Triller brings additional resources to the FITE TV brand, which offers as many as 20 PPV events a week from around the world. In addition to the new Triad Combat franchise, Triller produces PPV boxing events such as last year’s Mike Tyson-Roy Jones Jr. exhibition fight as well as high-profile events such as the VERZUZ franchise, which pits music performers against each other in a battle format.
“While we’ve been a successful company, Triller brings deeper resources to us which will help us on some projects that we’re working on,” Weber said, although he would not provide specific details. ■
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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