Exclusive: Researcher Sternberg Joins Ion Media Networks

By Jon Lafayette
( Broadcasting & Cable )
published

Veteran media agency research guru Steve Sternberg has joined Ion Media Networks as senior VP of sales research.

In the newly-created position, Sternberg and his team will be responsible for developing and implementing innovative sales research presentations and audience analysis to support the company's sales efforts. Over the last year, Sternberg has worked with Ion as a consultant. He developed the Consumer Value Index for Ion and other research tools.

Sternberg had been executive VP for audience analysis at Interpublic Co.'s Magna Global unit from Sept. 2001 to Aug. 2009. Prior to that he held broadcast research posts at TN Media, Bozell, McCann-Erickson and Ted Bates.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.