ESPN said it was bringing back “The Ocho,” a brand that started in fiction but has become an occasional home to seldom seen sports.
With big-time live sports sidelines by the Coronavirus crisis, ESPN has scrambled to re-program its channels. On March 22, ESPN2 will be taken over by The Ocho brand and feature 24-hours of sports including robot fighting, sign spinning, cornhole and cherry pit spitting. All of these events will be on tape from the archives.
This is the fourth edition of ESPN8 (The Ocho), which first appeared in the comedy Dodgeball: A True Underdog Story featuring Vince Vaughn, Christine Taylor and Ben Stiller. ESPN first ran its own version of The Ocho in 2017 and it quickly became a cult hit.
Here is the full ESPN8 Lineup:
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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