ESPN Scores Record Ratings with UEFA Euro 2020 Finals

Leonardo Bonucci (R), Giorgio Chiellini (L) and the complete team of Italy lift the Henri Delaunay Trophy following his team's victory in during the UEFA Euro 2020 Championship Final between Italy and England at Wembley Stadium on July 11, 2021 in London, England.
(Image credit: GES-Sportfoto/Getty Images)

More than 6.4 million viewers tuned into ESPN’s July 11 coverage of the Italy-England UEFA Euro 2020 Finals soccer match, according to Nielsen.

The match, in which Italy defeated England on penalty kicks to win the tournament, was the most watched UEFA Euro event in U.S. history and the most watched soccer telecast since the Women’s World Cup championship match in July 2019. The audience was 46% higher than the 4.5 million generated by the 2016 finals between Portugal and France, said Nielsen.

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Overall, ABC, ESPN and ESPN2 averaged 1.3 million viewers across 51 matches of the UEFA Euro 2020, a 31% increase over the 2016 event on ESPN and ESPN2, said Nielsen.

Univision, meanwhile, said the average 2.9 million viewers (2+) and 1.4 million adults in the 18-49 age bracket made up the biggest ever Spanish-language audience for a Euro match in the United States. Over 11 matches, the Euros on Univision averaged 1.2 million total viewers and 523,000 adults ages 18-49, Univision said.  

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.