DVR Household Penetration To Reach 51.3% In 2016: MagnaGlobal
The number of U.S. households with digital video recorders will hit 63.1 million in 2016, up from 40.5 million at the end of the first quarter of 2011, according to a new On-Demand Quarterly report from media agency MagnaGlobal.
Magna forecasts that DVRs will be in 51.3% of TV households in 2016, compared to 34.7% at the end of the first quarter.
Video-on-demand households will reach 71 million, or 57.7% of TV households by 2016, up from 53.3 million, or 45.6% at the end of the first quarter, according to Magna, which includes over-the-top services such as Netflix in its VOD universe. It estimates that by the end of 2011, there will be 87,000 households totally reliant on OTT for their media consumption. That number will grow to 8.4 million by 2016, according to Magna, which now that most people who use Netflix, AppleTV and other services also are cable, DBS or telco video subscribers.
Read more at B&C here.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.