The Walt Disney Company is postponing plans to deploy its new Disney Plus streaming service in India, as the COVID-19 pandemic continues to massively disrupt global commerce.
The service, which got off to a massive start in North America, amassing 28.6 million subscribers from Nov. 1 through Dec. 31, was originally set to expand to the subcontinent on March 29. (Variety appears to be the first to report on this delay.)
Disney Plus is being integrated into Hotstar, a Disney-owned streaming service already established in India. The SVOD service’s launch was to coincide with the start of the Indian Premiere League cricket tournament. But that tournament, like virtually every other sporting event around the world, has been postponed amid coronavirus-fueled social distancing and quarantines.
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The tournament has been postponed until April 15 … for now.
“Given the delay of the season, we have made the decision to briefly pause the roll-out of Disney Plus and will announce a new revised premiere date for the service soon,” said Uday Shankar, president of The Walt Disney Company APAC, and chairman of Star and Disney India, in a statement
Notably, WarnerMedia told Next TV this week it has no plans to move off its late-May launch plan for HBO Plus. Likewise, Quibi said it plans to stick to its April 6 launch plan.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
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