Dish Names Schlichting Head of Advertising Sales

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Dish Network has named former Comcast executive Warren
Schlichting senior VP of media sales.

Schlichting will be responsible for all advertising sales
and set-top data initiatives for Dish. At Comcast, he was senior VP of advanced
advertising, overseeing the development and launch of Comcast's online, VOD and
interactive advertising products.

"Warren brings to Dish Network many years of
experience, deep industry relationships and a vision for advanced and
targeted advertising services that will be instrumental in increasing the
value of our advertising inventory," Tom Cullen, executive vice president at Dish Network, said in a statement.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.