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Discovery, PGA Unwrap Golf TV

Discovery and the PGA Tour have taken the wrapper off their new video streaming service, Golf TV, set to debut on Jan. 1 and giving fans outside of the U.S. a one-stop destination to access golf content on multiple devices.

According to Discovery, GolfTV will have more than 2,000 hours of live action and extensive premium content each year. That includes live coverage of the six tours operating under the PGA Tour umbrella and nearly 150 tournaments annually, including The Players Championship, the FedExCup Playoffs and the Presidents Cup.

“Our long-term goal is to create a must-have experience that truly enhances the way global fans watch, play and engage with the game every day,” said Discovery Golf president and general manager Alex Kaplan in a statement. “Unveiling the new Golf TV brand is an exciting next step in our journey. Building on Discovery’s heritage of real-life storytelling and direct-to-consumer platform experience, we’ve already established a world-class Golf TV team. With work well underway, our carefully considered plans will allow us to continually enhance Golf TV as we roll-out and further develop the product.”

Discovery and the PGA Tour announced their partnership in June.  In addition to the Golf TV service, the 12-year alliance will manage the PGA Tour’s international multi-platform rights including linear TV rights.