Comcast and the Walt Disney Company on Thursday jointly announced that the Disney Plus and ESPN Plus streaming services will be natively integrated into the cable operator’s X1 and Xfinity Flex video platforms.
The cable operator said the subscription streaming services will hit its customers' set-top boxes in the first quarter of 2021.
The announcement was tied to a Disney “investor day” presentation, in which the media conglomerate touted a new global subscriber benchmark for Disney Plus: 86.8 million users.
“Whether it’s live, on demand or streamed via an app, unifying content is our strength, and we’re pleased to add Disney Plus and ESPN Plus to our aggregation platforms, all accessible with the award-winning Xfinity voice remote,” said Rebecca Heap, senior VP of video and entertainment for Comcast Cable, in a statement.
Added Michael Paull, president of Disney Plus and ESPN Plus: “From day one we have set out to make our streaming services available both widely and broadly to audiences, and we’re excited to extend this promise to the millions of Xfinity customers.”
Starting with Netflix almost four years ago, Comcast has steadily added major OTT services as native offerings within X1, and later, Flex, allowing users to access these platforms within the cable company’s video UI.
Sometimes, this integration takes a long time. For example, Comcast users still don’t have native access to HBO Max, even though X1 and Flex integration was announced when the service launched back in May.
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!