Comcast executive Marlene Sanchez Dooner is moving to a senior post at the Hispanic Enterprises & Content unit of NBC Universal.
Dooner, who had been senior vice president of investor relations at Comcast, was named executive vice president of the HEC unit. She will report to Joe Uva, chairman of the HEC unit.
NBCU made a number of senior executive changes last week, including hiring former Univision Networks president Cesar Conde as executive vice president. NBCU owned Telemundo, a key Spanish language competitor to Univision.
In her new post, Dooner will work closely with Uva to develop initiatives and new business opportunities in the Hispanic marketplace. She will also oversee financial planning, strategic initiatives and business development for the company’s Hispanic franchises, including Telemundo and mun2.
“Marlene’s impressive experience navigating and analyzing the media business will help us drive new opportunities and partnerships in the U.S. Hispanic community across the company,” Uva said in a statement. “NBCUniversal’s portfolio reaches more than 90%of all Hispanics and I have no doubt Marlene will play an integral role in expanding our offerings and connections to the fastest growing segment of the population.”
Dooner joined Comcast in 1995. She’s been in charge of investor relations for the past 18 years. Previously, she was with PNC Bank.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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