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CBS’ North Carolina-Gonzaga ‘March Madness’ Final Scores On Social Media

CBS’ Monday night coverage of the North Carolina-Gonzaga NCAA college basketball tournament finals drew neatly 9 million social media interactions, Nielsen reported Tuesday. 

The game, won by the Tar Heels, drew 8.6 million Facebook and Twitter interactions from more than 3.4 million unique social media accounts, according to Nielsen.

On the entertainment Tv front, the USA Network’s WWE Monday Night Raw was the most social show on April 3, generating 858,000 social media interactions from 411,000 unique accounts, according to Nielsen. VH1’s Love And Hip Hop: Atlanta, ABC’s Dancing With The Stars, NBC’s The Voice, and Fox News’ The O’Reilly Factor rounded out the top five most social TV shows for the day, according to Nielsen.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.